ROI Maximized with ABMaaS!

Account Based Marketing as a Service (ABMaaS) is a powerful marketing strategy for B2B companies. By focusing on a small number of high-value accounts and creating targeted messaging and content for those accounts, we help companies drive significant growth and increase their ROI. Account Based Marketing as a Service is a marketing strategy that is specifically designed to help B2B companies implement this approach effectively.

At Aurigastar, we specialize in ABM as a Service for B2B companies. Our approach is data-driven, targeted, and effective. We work closely with our clients to identify the ideal customer profiles and target accounts, develop a messaging strategy that resonates with those accounts, and create targeted content that drives engagement and conversions.

“Leading marketers are achieving greater success by employing Account-Based Marketing – Marketing is able to focus on quality of interactions rather than quantity of leads, align closely with sales and balance resource investment with expected return.”

Jon Miller, Co-Founder Marketo and Founder Engagio

Key Elements of Account Based Marketing as a Service

Looking for a powerful B2B marketing strategy that delivers real results? Look no further than ABM as a Service. At Aurigastar, we specialize in ABM as a Service for B2B companies. Our data-driven approach delivers personalized messaging and content that drives engagement and conversions with your high-value accounts.

Identifying Target AccountsABM starts with identifying the ideal customer profiles and target accounts. This involves analyzing data on existing customers, market research, and industry trends to identify the accounts that are most likely to convert.
Creating Personalized ContentABM requires personalized content that is tailored to each target account. This may include case studies, whitepapers, videos, and other content that speaks directly to the needs and interests of the target account.
Using the right TechnologyABM requires the use of technology and tools to automate and streamline the process. This may include marketing automation software, CRM systems, and other tools to help with targeting, personalization, and measurement.
Aligning Sales and MarketingAccount Based Marketing requires close collaboration between the sales and marketing teams. This means aligning goals, strategies, and tactics to ensure that both teams are working towards the same objectives.
Engage Across ChannelsABM requires engagement across multiple channels, including email, social media, display ads, and more. The key is to reach the target accounts where they are most likely to engage with the company's messaging and content.
Building RelationshipsABM is about building long-term relationships with target accounts. This means focusing on the customer experience, providing excellent service and support, and creating opportunities for ongoing engagement.
Develop a Messaging StrategyABM requires a messaging strategy that speaks directly to the needs and challenges of the target accounts. This messaging is tailored to each account highlighting the unique value proposition of the company's products or services.
Measure Engagement EfficacyABM requires ongoing measurement and optimization to ensure that the messaging and content are resonating with the target accounts. This includes tracking engagement rates, conversion rates, and ROI.
Continuously ImprovingFinally Account Based Marketing requires continuous improvement and optimization. This means analyzing data, identifying areas for improvement, and making changes to the strategy and tactics as needed.